DOWNTOWN Santa Cruz
There’s always something fun going on in Downtown Santa Cruz. From street performances and open-air concerts to whale watching and surfing, Downtown has a vibrant community filled with people who know how to enjoy themselves. Right at the heart of Downtown is Pacific Avenue, a walkable street lined with shops and restaurants that brings in shoppers from all over the county. If you follow the street long enough, you’ll find yourself at the sunny Cowell Beach right next to the iconic Santa Cruz Wharf.